“Having a customer portal in an Ecommerce business increases sales”

Aug 8, 2023 | Ecommerce, JustSell B2B

Customer looking for a customer portal

Do you know 88% of customers expect brands to have an online self-service portal.Having a customer portal in an Ecommerce business can provide several benefits that can contribute to increased sales. Here are some of the customer portal benefits and why a customer portal can boost sales: 

  1. Personalised Shopping Experience: A customer portal helps businesses provide a personalised shopping experience for each customer. By capturing and storing customer information, preferences, and purchase history, businesses can tailor product recommendations, promotions, and offers based on individual customer profiles. This creates more engagement and relevant shopping experience, increasing the likelihood of a sale. 
  2. Easy Account Management: A customer portal simplifies the account management process for customers. It enables them to create accounts, update their information, manage shipping addresses, and track order history conveniently in one place. The ease of managing their accounts encourages customers to return to the website, increasing customer loyalty and repeat purchases. 
  3. Streamlined Order Process: With a customer portal customers can easily place and track their orders. They can view product availability, select options, and make purchases without the need for repeated data entry. This streamlined order process saves time and effort for customers, resulting in a smoother and more efficient buying journey. This convenience encourages customers to complete their purchases, reducing cart abandonment rates.
  4. Access to Order History and Tracking: A customer portal provides customers with access to their order history and order tracking information. They can review past purchases, reorder favourite products, and track the progress of their current orders. This visibility promotes confidence in customers and reduces anxiety about the status of their orders. It also facilitates reordering’s, making it easier for customers to make repeat purchases. 
  5. Personalised Promotions and Discounts: A customer portal allows businesses to deliver personalised promotions and discounts to customers. By analysing customer data and purchase history, businesses can offer targeted discounts, exclusive offers, or loyalty rewards through the customer portal. These personalised incentives entice customers to make additional purchases and increase their overall order value. 
  6. Enhanced Customer Communication: A customer portal serves as a communication hub between the business and its customers. It enables businesses to send targeted marketing communications, product updates, and notifications about promotions or special events directly to the customer’s portal account. This direct communication keeps customers engaged, informed, and encourages them to explore new products or take advantage of limited time offers. 
  7. Improved Customer Service: A customer portal can provide self-service options for customers, reducing the need for direct customer support. Customers can find answers to frequently asked questions, access product guides or tutorials, and submit inquiries or support tickets through the portal. This self-service functionality improves the overall customer experience and frees up resources for businesses to focus on more complex customer inquiries, resulting in increased customer satisfaction and higher sales conversions. 

By offering a customer portal Ecommerce businesses can enhance the overall customer experience, provide personalised shopping experiences, streamline the order process, and foster customer loyalty. These factors contribute to increased sales by improving customer satisfaction, reducing barriers to purchase, and encouraging repeat business and shows how to improve online shopping experience. 

See how JustSell can help your business, schedule a demo today to see it in action!

Schedule a Demo

Inspiration From The Uptivity Community

Uptivity is always innovating and sharing interesting findings.
See some of our other posts to get inspiration and ideas.