In the landscape of wholesale Ecommerce, distributors and manufacturers are finding themselves at a crucial crossroads – one where the integration of Ecommerce app into their digital strategy can make all the difference. The statistics speak volumes: B2B wholesale app is on a steady rise.
- Frost & Sullivan reports that 91% of B2B buyer searches now take place on mobile devices.
Why choose an App over Mobile-Optimized Webstores?
Mobile apps offer a myriad of advantages over their mobile-optimized counterparts, particularly for industries like wholesale Ecommerce. Builders and construction professionals, often working in the field or at jobsites, require swift access to bills of materials, spec sheets, inventory, and pricing. Mobile apps excel in providing a seamless experience for these tasks. Additionally, the convenience of logging in with face or fingerprint ID enhances security and expedites the user experience. Mobile apps are the way to go when it comes to barcode scanning, vice searches, and receiving push notifications.
Meeting Customer Expectations:
Wholesale buyers engaging with your mobile app demand an experience on par with what they’ve become accustomed to as consumers. Any frication in the user journey may drive them to explore alternative options. To ensure customer adoption and satisfaction, the best wholesale apps should incorporate key features, including:
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- Tailored Pricing: Customize pricing on a per-product basis, allowing you to set unique pricing structures for individual customers.
- Optimisation for Repeat Orders: Streamline the process for repeat orders ensuring efficiency and encourage customer loyalty.
- Push Notifications: Keep customers informed about promotions, stock replenishment, and other relevant updates via push notifications.
- Bar Code Scanning: Simplify inventory management and order placement with bar code scanning, enhancing the overall user experience.
- Client portal: Offer a secure space where clients can access personalized information, order history, account details, and invoices. (find out more about client portal here).
- Quick Buy: Enable users to instantly order items frequently bought together for projects.
- Product Groups: Give instant access to commonly purchased items through product groups.
- Automatic Product Recommendations: Provide suggestions for frequently bought together or substitute products, which enhances the user’s decision-making process.
Enhancing B2B Customer Experience:
A B2B wholesale app holds the potential to significantly elevate the customer experience, offering functionalities that go beyond the capabilities of the website itself. With busy B2B professionals constantly on the move, having core offerings accessible on their smartphones or tablets becomes a game-changer.
The statistics underscore the growing prevalence of B2B mobile buying, and businesses that embrace this trend are poised to stay ahead of the curve. The key lies in providing a seamless, user-friendly experience that aligns with customer expectations. By incorporating essential features and functionalities, including a client portal, wholesale businesses can not only meet but exceed the needs of their clientele, fostering loyalty and driving growth in the mobile-driven landscape of the digital era.
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