Selling Made Simple: Comparing eCommerce Platforms

Jul 7, 2021 | Ecommerce

Female seller scanning ecommerce shipping box in dropshipping warehouse.

Starting your own ecommerce store can feel intimidating when you don’t know where to start – with so many platforms to choose from, finding the best option for your business needs can be like finding a needle in a haystack!

Every business has its own different needs and features, so where do you start when it comes to finding the perfect platform? Don’t fret, we’ve put together a comprehensive comparison of the top e-commerce platforms on the market right now, and how they measure up to our platform, JustSell.



JustSell is our ecommerce platform for businesses looking to venture into selling online without the expensive costs. Starting from as little as £250 per month, our customer’s gain access to their own tailor-made ecommerce website with domain name registration and around-the-clock technical support.

For businesses looking to increase their reach and cater to a larger customer base, our customers can also gain access to their own custom business-branded apps, and Sales Rep app. In addition, with our JustSell Silver package you will also gain access to our suite of business operations management apps to help streamline your business. Whether your staff work in-store or in the field, we have an ecommerce solution for you!

One last thing! For an additional cost, you can also opt into receiving social media and ad campaign support – now that’s something the top dogs really can’t do, and a huge benefit of going with a small company like Uptivity!



Shopify is the leading ecommerce platform on the market right now and there are many reasons why it has been such a success with businesses around the world. With a library of over 70+ themes, 24/7 worldwide support, and integrated payments, Shopify is a good match for established businesses.

What’s the catch? Shopify has a number of hidden fees that can put a strain on smaller businesses, and their costs are significantly higher than the likes of JustSell. There also comes the issue of a much smaller pool of features such as your own business-branded apps, and a lack of overall customisation for your store.
Whilst Shopify certainly has its benefits, it’s let down by it’s lack of features for the price you pay for the service.


WooCommerce (WordPress)

Much like Shopify, WooCommerce is a great platform for established businesses to start selling online. With slightly less features than Shopify, users of WooCommerce will find themselves relying more on third-party add-ons to really get the most out of the service.

A bonus positive of WooCommerce however is it’s integration with pre-existing WordPress websites. If you have a digital portfolio for example, WooCommerce is a good way to seamlessly integrate it into an ecommerce website.

The downside to WooCommerce, is again, it’s lack of features in comparison to both Shopify and JustSell. Where with JustSell you get your own business branded apps and social media support, both WooCommerce and Shopify provide neither. If you’re looking to grow your business organically rather than through ads, this might pose a problem…



All three ecommerce platforms have a lot to offer in terms of diversity in services and features. For businesses looking to grow but keep their costs low, JustSell is the best option – with all the key features to get your store on the web, it’s a solid choice for newbie or small businesses.

If you’re looking for a service that is more hands-on on your end or you have experience with web development, Shopify and WooCommerce may be better fits, but their pricing is always something to take into account. Despite their brand credibility and popularity, you do get less features overall and are missing out on key products such as business branded apps and social media support.




Find out more about JustSell here: JustSell

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