How do automated notifications keep customers coming back to an Ecommerce app

Aug 17, 2023 | Ecommerce

automated notifications for ecommerce apps

Do you know 40% of people interact with an app within an hour of getting a notification. Automated notifications play a crucial role in keeping customers engaged and coming back to an Ecommerce app. Here’s how automated notifications can help: 

  1. Order notifications: Automated notifications keep customers informed about the status of their orders. They receive updates regarding order confirmation, shipment tracking, and delivery status. These notifications provide transparency and promote confidence in the customer that their order is being processed efficiently. When customers are well-informed, they are more likely to trust the app and return for future purchases. 
  2.  Personalised Recommendations: By leveraging customer data and purchase history, automated notifications can deliver personalised product recommendations. These recommendations are tailored to the customer’s preferences and interests, increasing the chances of them finding relevant and appealing products. Personalised notifications make customers feel valued and understood, encouraging them to revisit the app and explore new offerings. 
  3.  Exclusive Offers and Discounts: Automated notifications can be used to send exclusive offers, discounts, and promotions to customers. These notifications create a sense of urgency and incentivize customers to make a purchase. By providing special deals that are only available through the app, customers are motivated to return regularly to take advantage of these exclusive offers. 
  4.  Abandoned Cart messages: One of the biggest challenges in Ecommerce is cart abandonment. Automated notifications can be sent to remind customers about their abandoned carts and prompt them to complete their purchase. These notifications often include personalised incentives, such as discounts or free shipping, to encourage customers to return and finalize their transaction which is why push notifications are important. 
  5.  Loyalty and Rewards Programs: Automated notifications can inform customers about their loyalty program status, reward points earned, and available rewards. These notifications serve as reminders and incentives for customers to continue engaging with the app, earning more rewards, and redeeming them for future purchases. Loyalty programs foster customer loyalty and encourage repeat visits. 
  6.  Replenishment Reminders: For products that require regular replenishment, automated notifications can be sent to remind customers to repurchase. This is particularly useful for consumable goods or subscription-based services. By providing timely reminders, customers are prompted to return to the app and restock their supplies, creating recurring revenue opportunities. 
  7.  Event and Sale Announcements: Automated notifications can be used to inform customers about upcoming events, sales, or new product launches. These notifications generate excitement and anticipation, encouraging customers to visit the app to explore and take advantage of the offerings. By keeping customers informed about important events, they feel involved and engaged with the app. 

In summary, automated notifications  keep customers coming back to an Ecommerce app by providing order updates, personalised recommendations, exclusive offers, reminders for abandoned carts, loyalty program updates, replenishment reminders, and event announcements. These notifications enhance the customer experience, drive engagement, and foster long-term customer loyalty. 

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