BeHeard- Why your Business needs a Feedback App

Dec 19, 2022 | BeHeard, HR & Productivity

As a business owner, you’ve probably heard about how important it is to get feedback from your customers. You know that listening to what people have to say can help you improve your service or product and keep them coming back!

But, some things are more difficult than just asking for their opinion directly. This is why there are many ways to gain valuable insights through customer surveys and questionnaires via our app BeHeard.

By giving your clients, patients, and potential clients a place to give feedback, you will be able to not only find out what they like and dislike about your company, but also determine if they use any of the services or products you offer.

Feedback App BeHeard

Feedback App BeHeard

It may even uncover possible weaknesses in your department that could be improved upon. By gathering this information, you will be better prepared to make changes where necessary so your business can thrive.

Why should your company have a customer feedback app?

By asking questions such as how likely you are to repeat business and whether or not you will recommend our services to others, we can get valuable insights into what makes your organisation unique and better informed decisions can be made based on that information. It also gives us a chance to correct any mistakes and improve overall quality which only benefits the client.

Feedback programs don’t just help your business grow, they’re a necessary part of doing business these days.

staff and customer feedback app

staff and customer feedback app


When you run a business, there are always going to be different people with different opinions about you and your services or products. Some will love you, some will hate you, and most won’t even know who you are unless they do business with you!

That is why it is so important to obtain quality feedback from customers. If someone loves what you offer them, then that is great publicity for your company. You can use this information to improve your service or product or get rid of things that aren’t working. This is very valuable marketing material for your business.

There are many ways to gather meaningful feedback. Some of the more common ones include asking questions such as “What did you like about our service?” or “How could we better serve you?”

But how much value does just reading a review really give you? Asking questions may also only provide you with answers you have already gathered, not new insights into the business.

Gathering direct comments is probably the best way to get true, actionable results. Luckily Be Heard our customisable feedback app, is available that makes this easy.

Customer feedback hospitality


Even if your company has done nothing wrong, you should still have a way to get feedback from customers. This is especially important for large companies from the hospitality sector, medical sector, airport and aviation sector to name a few that can seem like they are moving forward with steady progress, but suddenly find themselves under a mountain of negative reviews.

Consumers spend a lot of money doing business, so it’s very easy for them to take their business elsewhere. If someone goes outside of your brand’s structure or product specifications, then that could be disastrous for your business. Customers may even lose trust with your business if they feel that you won’t handle things properly.

By having an app where people can leave comments, you will also gain insight into what parts of your service need improvement. Something as simple as offering extra products or services comes with risk, so this information helps you assess how well you’re handling those risks.

It’s totally normal to feel nervous when you receive bad news but giving off false assurances only makes matters worse. By being aware of past issues and why they happened, you can prevent similar situations in the future.

Having a way to collect feedback allows your company to address any problems quickly and effectively.

Customer feedback at service delivery

Customer feedback service delivery

As mentioned, most companies these days rely heavily on social media to gather feedback about their services. By asking customers what they like and dislike about your company’s service, you can get valuable information that will help you improve it.

For example, a customer might talk about how poor the service was due to lack of attention from staff, or how slow the website loaded. With this knowledge, your company could update those systems to be faster and more responsive. If you act upon your customer reviews, it can only help to make your customers feel listened to and respected and turn them into returning customers.

Businesses often times forget that word-of-mouth marketing is one of the best ways to promote their products and services. People will always tell others about good things they have experienced at your place, and vice versa for bad experiences.

Feedback in shopping mall and retail

Feedback in shopping mall and retail

Your customers will spend lots of time in your business- whether it’s in stores, online or both. They’ll come across your company’s products and services and read reviews about you. By listening to what people have to say about you, they can get an accurate picture of who you are as an individual and what you stand for as a company.

Most companies now have online reviews of their services or products. These reviews come from all types of sources: customers that you directly deal with, people who purchase the product or service related to your company, and even other businesses within the same industry!

By having this vast amount of feedback, it is easy to see how powerful customer feedback can be. Not only do they help determine if a business’s services are working for its patrons, but also whether there are potential new patrons looking to try out their services.

There are many ways to gather meaningful feedback. Some make you feel uncomfortable by asking too many questions, whereas others ask the wrong questions or none at all. What works for one person may not work for another, so what fits in your organisation isn’t necessarily universal.

Most companies these days rely heavily on social media to get feedback about their products and services. By having direct interactions with your customers, you will be able to learn a lot about what is working and what isn’t for them.

By gathering this information in a structured way, it can easily be analysed so that you can make the right changes to better serve your clients.

Some of the things that you could gather include complaints, questions, praise, and suggestions. All of this info can help you develop new strategies or ways to improve current ones!


Restaurant feedback app

restaurant feedback app

BeHeard by Uptivity is one of the best methods of obtaining customer feedback, its quick and relays the information back in real time creating reports which you can then analyse to help improve your customers experience and their overall satisfaction when visiting your business.


See how BeHeard can help your business, schedule a demo to see it in action:

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