Why Delivery Matters in B2C, D2C & Retail E-commerce

Jun 15, 2024 | Ecommerce, JustSell B2C

Why Delivery Matters in B2C, D2C & Retail E-commerce

Delivery is more important than collection in B2C, D2C, and retail e-commerce platforms for several reasons:

Customer Expectations

Customers expect their products to be delivered to their doorstep, especially in B2C and D2C models, which focus on direct-to-consumer sales. Home delivery provides a seamless experience, ensuring that customers receive their products quickly and conveniently.


Delivery allows customers to receive their products without having to leave their homes or offices, which is particularly important for busy individuals. This convenience factor is a significant draw for many customers.

Cost and Logistics

Delivery is often more cost-effective and efficient for retailers, as it eliminates the need for customers to travel to a physical store. This can lead to lower operational costs and better logistics management.

Customer Satisfaction

Fast and reliable delivery can significantly impact customer satisfaction. In a recent survey, 60% of respondents chose to buy from a competitor that offered more reasonable shipping options, and 74% valued free shipping highly.

Competitive Advantage

Offering competitive delivery options can be a crucial differentiator for e-commerce businesses. By providing fast and reliable delivery, retailers can set themselves apart from competitors and build customer loyalty.

In contrast, collection methods like click-and-collect or pickup points are more suitable for specific scenarios, such as emergency deliveries or situations where customers need to pick up products quickly. However, for general B2C, D2C, and retail e-commerce, delivery remains the more important and convenient option for both customers and retailers.

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