To effectively boost your restaurant’s sales through online ordering, consider implementing the following strategies:
Optimise Your Online Ordering Platform
User-Friendly Website
Ensure your website is easy to navigate, with a prominent online ordering button. A seamless user experience can significantly increase online orders. Studies show that 70% of customers prefer ordering directly from a restaurant’s website.
Mobile App
If feasible, develop a mobile app for your restaurant. This can enhance customer convenience and loyalty, making it easier for them to place orders.
Enhance Your Online Menu
Customisable Options
Offer customisable menu items, such as combo meals or add-ons, to encourage upselling. A well-structured menu can increase the average order size significantly.
High-Quality Images
Use appealing images and descriptions for menu items. This can entice customers to order more and try new items.
Leverage Customer Data
Email and SMS Marketing
Collect customer contact information during the ordering process. Use this data to send personalised promotions and reminders, which can lead to a 200% increase in orders for those who engage with email marketing.
Loyalty Programs
Implement a loyalty program to reward repeat customers. This not only encourages repeat business but also builds a community around your brand.
Promote Your Online Ordering System
Social Media Engagement
Actively promote your online ordering options on social media platforms. Consider offering exclusive deals for online orders to attract new customers.
In-Store Signage
Use signage in your restaurant to remind customers that they can order online. This can help capture those who may not have considered it before.
Special Promotions
Discounts and Offers
Run special promotions during slower periods to attract more customers. Time-sensitive discounts can create urgency and encourage immediate orders.
Seasonal Campaigns
Tailor your promotions to seasonal events or holidays to make your offerings more relevant and appealing to customers.
Conclusion
By integrating these strategies, your restaurant can enhance its online ordering capabilities, attract new customers, and increase overall sales.
