6 Tips to Select the Best Ecommerce Platform for Small Businesses

Jul 4, 2023 | Ecommerce, JustSell B2C

Introduction: In today’s digital age, establishing an online presence is crucial for small businesses to reach a wider customer base and drive growth. Selecting the right ecommerce platform is a pivotal decision that can significantly impact the success of your online business. With numerous options available, it’s important to consider various factors before making a choice. In this blog post, we will discuss six essential tips to help small businesses select the best ecommerce platform.

Define your business needs: Before diving into the search for an ecommerce platform, it’s essential to clearly define your business needs. Consider factors such as the size of your inventory, the type of products you sell, your target audience, and your budget.

Determine whether you require features like

  • Inventory management
  • Marketing tools 
  • Mobile responsiveness
  • Integration with other systems

Having a clear understanding of your requirements will help you narrow down the options and choose a platform that aligns with your business goals.

Consider ease of use: As a small business owner, you may not have extensive technical knowledge or a dedicated IT team. Therefore, it’s crucial to select an ecommerce platform that is user-friendly and easy to navigate. Look for platforms with intuitive interfaces, drag-and-drop functionality, and simple content management systems. Additionally, consider the availability of comprehensive support and documentation to assist you in setting up and managing your online store effectively.

Evaluate scalability and customisation options: While your business may be small now, it’s essential to choose an ecommerce platform that can grow alongside your business. Consider the scalability and customisation options provided by the platform. Look for the ability to add new features, integrate with third-party tools, and accommodate increased traffic and sales volume. Scalability is crucial to ensure your online store can handle future growth without the need for a disruptive migration to a new platform.

Assess security and payment options: Security is a paramount concern for any ecommerce business. Ensure that the platform you choose offers 

  • Robust security measures such as SSL encryption
  • Data backups 
  • Secure payment gateways

Customers need to feel confident that their personal and financial information is protected when making purchases on your website. Additionally, evaluate the availability of different payment options to provide a seamless checkout experience for your customers.


Analyze pricing and costs: For small businesses, budget is a significant consideration when selecting an ecommerce platform. Take the time to compare pricing plans and consider the overall costs associated with the platform. Look for transparency in pricing, including any transaction fees, hosting costs, or additional charges for add-ons or upgrades. Some platforms offer tiered pricing plans, allowing you to start with a basic package and scale up as your business grows.

Research customer support and community: Reliable customer support is invaluable when running an online store. Look for an ecommerce platform that offers responsive customer support channels, such as live chat, email, or phone support. Additionally, explore the platform’s community resources, including forums, user groups, and knowledge bases. A strong support system can help you overcome challenges, find solutions quickly, and connect with other business owners for insights and advice.

Conclusion: Selecting the best ecommerce platform for your small business requires careful consideration of your unique needs and future goals. By defining your

  • Requirements
  • Prioritising ease of use
  • Scalability
  • Security
  • Pricing
  • Customer support 

You can make an informed decision that sets the foundation for a successful online store. Remember, choosing the right platform is an investment in your business’s growth and long-term success.

See how JustSell can help your business, schedule a demo today to see it in action!

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