Here are the key SEO tools you should use to optimise your wholesale Ecommerce website for search engines:
Keyword Research Tools
Keywords Everywhere
Turn your browser into a Marketer’s best friend, helps you to do SEO, content marketing, competitor research, PPC and social media marketing right as you browse the web.
Answer the Public
Generates long-tail keyword ideas based on common questions and phrases people search for related to your industry.
Google Keyword Planner
Provides search volume and competition data directly from Google for high-priority keywords relevant to your wholesale Ecommerce business. Useful for finding keywords with sufficient search interest to target.
Site Audit and Optimisation Tools
Google Search Console
Monitors your website’s visibility in Google search results and surfaces technical SEO issues to fix. Essential for tracking rankings and diagnosing problems.
Screaming Frog
Crawls your website to identify SEO problems like broken links, duplicate content, missing meta tags and more.
Google Page Speed Insights
Tests the speed of your web pages and provides recommendations to improve page load times. Fast page speed is critical for SEO and user experience.
Competitor Analysis Tools
SEMrush
Provides in-depth competitor analysis to see what keywords they are ranking for, their backlink profile, and more. Helps uncover opportunities to outrank them.
SpyFu
Reveals the keywords your competitors are bidding on through Google Ads and ranking for organically. Useful for stealing their best keyword ideas.
Content Optimisation Tools
Surfer SEO
Analyses top ranking pages to provide guidance on optimising content length, keyword density, readability and other on-page factors. Helps create content that search engines will favour.
Yoast SEO
WordPress plugin that makes it easy to optimise pages and posts for target keywords. Provides real-time feedback on SEO elements.
Using a combination of these keyword research, site audit, competitor analysis and content optimisation tools will give you the data and insights needed to improve your wholesale Ecommerce website’s search engine rankings. Focus on fixing technical issues, targeting the right keywords, and creating content that both users and search engines.
