7 Reasons Why Consumers Use Apps Rather Than A Website for Ecommerce

Aug 9, 2023 | Ecommerce

Did you know 85% consumers prefer to using apps to websites for online shopping? Mobile apps have become the go-to choice for Ecommerce due to several reasons:


  • Mobile apps offer the ultimate convenience of instant access and portability. With just a tap, users can browse products, make purchases, and enjoy a seamless shopping experience. No need to open a web browser or type in URLs.

Fast Performance

  • Mobile apps are built to leverage the full capabilities of modern smartphones and tablets, resulting in faster loading times and smoother performance compared to traditional websites. By storing data locally on the device, apps can provide quicker access to product information, images, and other content.

Enriched Features and Functionality

  • Mobile apps can harness the native features and capabilities of mobile devices, such as GPS, camera, microphone, and push notifications. Imagine receiving location-based offers, scanning barcodes with your camera, or getting notified about exclusive discounts – these features elevate the shopping experience to new heights, providing added convenience and personalisation.

Offline Access

  • Unlike websites, some apps offer offline functionality, allowing users to access certain features and content even without an internet connection. This is particularly useful when users are in areas with limited or no network coverage.

Heightened Security and Trust

  • Mobile apps, especially those available through official app stores, are generally considered more secure than websites. Users trust app stores to vet and review apps for security and privacy before making them available for download. Apps also require permissions to access device resources, adding an extra layer of security and fostering trust among consumers.

Customer Loyalty and Engagement

  • Mobile apps can help businesses build customer loyalty and engagement through direct communication channels like push notifications. Personalised offers, exclusive discounts, and updates on new products or promotions keep businesses top-of-mind and encourage repeat purchases.

Consumers are embracing mobile apps for Ecommerce due to the unparalleled convenience, fast performance, enriched features, offline access, heightened security, and customer loyalty benefits they offer. Businesses that provide a well-designed and feature-rich app can cater to consumer preferences, deliver a seamless and engaging shopping experience, and ultimately drive increased customer satisfaction, loyalty, and sales.

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